Companies that have their own Human Resources and Marketing team can be more autonomous in event planning, creation, and organization, such as product launches, anniversaries, business trips and much more thanks to our external support services but also to our training courses, in which we teach planning techniques specific to the luxury, high-end, premium and neo-luxury sectors. We are your strategic partner to achieve the excellence and creativity you are looking for in your corporate communication.
At Empirance we have designed training modules that clients can combine to their needs and practical workshops on the knowledge acquired. We also plan fully customized training according to the needs of each company.
We will show the process by which an audience connects with a brand through luxury, which has little to do with satisfying a need and much to do with emotions such as glamor or exclusivity, such as driving a unique car or tasting a wine which is within the reach of a few.
We teach the differences of approaching the public through luxury or the premium concept, that is, through the experience of unique experiences or the resolution of needs, contrasting concepts such as positioning and quality-price with exclusivity and identity .
The irruption to the luxury sector of young people with high purchasing power, lovers of exclusivity who in turn value concepts such as responsible consumption is an example of future challenges of luxury events that we will explain in this course that will force companies to sharpen his ingenuity to connect with their audience.
We disclose the differences and similarities between cultures, especially those of the Middle East or Southeast Asia, in the perception of luxury and their motivation to consume this kind of events and products, such as social values or, on the contrary, individualism, to be able to connect with these different types of audiences.