Our most popular training courses in event planning
At Empirance we have designed training modules that clients can combine to their needs and practical workshops on the knowledge acquired. We also plan fully customized training according to the needs of each company.
Emotional luxury. Experience design. The 'wow'.
We will show the process by which an audience connects with a brand through luxury, which has little to do with satisfying a need and much to do with emotions such as glamor or exclusivity, such as driving a unique car or tasting a wine which is within the reach of a few.
Premium VS Luxury. Different values and strategies. Practical workshops
We teach the differences of approaching the public through luxury or the premium concept, that is, through the experience of unique experiences or the resolution of needs, contrasting concepts such as positioning and quality-price with exclusivity and identity .
Trends and future challenges of the luxury sector
The irruption to the luxury sector of young people with high purchasing power, lovers of exclusivity who in turn value concepts such as responsible consumption is an example of future challenges of luxury events that we will explain in this course that will force companies to sharpen his ingenuity to connect with their audience.
The luxury client. How to adapt to a multicultural client
We disclose the differences and similarities between cultures, especially those of the Middle East or Southeast Asia, in the perception of luxury and their motivation to consume this kind of events and products, such as social values or, on the contrary, individualism, to be able to connect with these different types of audiences.
