Brand and product launches in Barcelona and Spain

A defining occasion needs meticulous organisation

A decisive event that needs creative ideas and meticulous organisation
All-encompassing events specialising in the launch of a brand, product or service require clear differentiation from competitors and, consequently, an exclusive experience for its audience. Empirance is an agency that specialises in developing strategies for brand and product launches in Barcelona and worldwide. Our creative event planners design original and exclusive ideas and work with top-quality domestic and international suppliers to guarantee that your event will be unique and perfectly executed and will leave a long-lasting impression on all attendees.

The keys to success for a brand or product launch

Date

Determining the ideal date for an event is highly important, keeping in mind the sector activity, seasonality, preparation time, etc.

Location

The location you choose for the event is a critical factor in the event’s success. It needs to be functional, easily accessible, well located and well equipped.

Time

Good planning and timing ensure that the event goes off without a hitch while any unforeseen events can be handled quickly. Improvising and rushing are far from ideal.

Suppliers

Suppliers and service providers play a fundamental role. They must have experience in the luxury event sector so as to contribute an added value.

A place worth remembering

The location where the product or brand launch takes place is a key factor in its success or failure. There are many things to keep in mind, including the facilities, construction characteristics, style, aesthetic, accessibility and capacity. We look for added value wherever we can, such as historical significance, beautiful views or unique characteristics such as gardens, pools, galleries and more.

Empirance works with you to find the most exclusive and unique location that adapts to your needs and goals and forms an important part of the memory that guests take with them

The brand or product as a guiding theme

The launch of a brand or product isn’t simply an exhibition. It needs to give meaning to the narrative of your product or brand—from the ambience and decoration to the visual effects, lighting, screens, projectors, music and even the food and activities. Creatively incorporating the event into this narrative will make a lasting impact on the guests.

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Up to the last detail

1 Guests come first

Although it might seem strange, the most important aspect of a launch is not the brand or product—it's the guests. We steer the event towards making an impact on guests’ perception and going above and beyond their expectations: a cordial welcoming, personalised attention, enjoyable experiences and gifts or incentives will make guests feel special and, ultimately, will create a lasting memory of the day that they will inevitably associate with the product or brand.

2 The product is a hook

At Empirance, we carefully consider the presentation and image of the product or brand that's on display. We recommend that you incorporate images and/or videos into the presentation or even an opportunity for guests to sample or see a demonstration of the product.

3Tasty memories

The flavours of the food will also leave their mark on the event. Exclusive catering that is linked to the brand or product will create a lasting impression on guests. We work with high-end suppliers to offer an exclusive culinary experience that compliments the identity of the company and its product (ethnic, vegetarian, experimental, fusion, tapas, etc.) We also make sure to have options for those who are intolerant or allergic to certain foods.

4 Something different

To make your product or brand stand out during the launch, surprise guests by making them participants in exclusive and unique experiences. At Empirance, we put together a different kind of production to capture the guests’ attention, including training activities or participation from “celebrities” or related public figures who present or endorse the product or brand.

Technology

Having proper lighting and sound equipment, giant screens and projectors allows you to show the images and videos of your brand or product. Likewise, good 3G and Wi-Fi connections enable attendees to share photos and videos of the event and allow you to broadcast a live stream during the event.

Get in touch

Are you considering organizing a product launch event in Barcelona or anywhere in Spain?

At Empirance, we design and execute tailor-made memorable experiences. Ask us for information without commitment to +34 635495890 or fill out the following form:

We provide assistance in Spanish, Catalan, English, French and Arabic.

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Brand and product launches